Kirsten Wilson
W Group
Founder
The W Group is a boutique advisory firm specializing in music catalogue valuation, transaction support, and financial due diligence for investors, lenders, and rights holders. With more than two decades of experience, the firm delivers independent, data-driven analysis to support acquisitions, catalogue sales, financing, and portfolio strategy.
Founded by Kirsten Wilson, The W Group is widely recognized as a trusted independent valuation provider to private equity firms, financial institutions, record labels, and music publishers. The firm advises on both acquisition and catalogue sale transactions, offering valuation, deal flow assessment, due diligence, and complex royalty modeling.
Kirsten brings a rare combination of deep transactional experience and operational industry insight, with a nuanced understanding of both the creative and analytical drivers of music asset performance. Prior to founding the firm in 2005, she held senior finance roles at Universal Music Publishing Group and began her career at PricewaterhouseCoopers.