Mark VanAtta
Too Lost
Head of Finance
Mark VanAtta is Head of Finance at Too Lost, where he leads financial planning, capital strategy, and cross-functional initiatives to support the company’s continued growth. He brings extensive experience building and optimizing finance operations for high-growth, early-stage organizations.
Prior to joining Too Lost, Mark served as Vice President of Finance at Tree House Brewing Company, the world’s largest direct-to-consumer brewery. He also held the role of Director of Finance at Postcard Cabins (formerly Getaway), guiding the company through a period of expansion culminating in its acquisition by Marriott. Earlier in his career, Mark worked in the music industry in a senior FP&A role at Warner Music Group, giving him a strong foundation at the intersection of finance and entertainment.